A New Name, Same Incredible Experience

For nine years, Biz 417's Ladies Who Launch has been the room where women in business walk in one way and walk out different. Sharper. Steadier. Full of ideas they can't stop turning over. You know the moment: someone says the thing you've been trying to put into words for months, a speaker lands an idea a half-second before you saw it coming, a conversation at lunch shifts something you can't quite name yet—and your first, honest reaction is "Wow, that's pretty brilliant."

Not a compliment on how something looks. A verdict on how it landed.

That's what this room has always produced. Now it has the name to match.

Starting today, Ladies Who Launch becomes Pretty Brilliant.

Tickets go on sale in November.

Save the date: July 21–22, 2027 · Branson Convention Center

Follow along: @prettybrilliantofficial

What's not changing.

The room. Same caliber of speakers, same caliber of women in every seat.
The place. Branson, no flights required.
The point. Two days that hand you ideas sharp enough to use on Monday and connections that outlast the conference.
You, if you've been here before. You're seeing something you already know, with a name that reflects the feeling.

A New Name, Same Incredible Experience

What's not changing.

Pretty Brilliant Moments